ARDOS

who is it

From Santarém to the world, a couple - she a veterinarian, he a biologist - started a planting of pepper seedlings found in animal rescue missions. From planting to sauces - with exclusive species and recipes - it was a leap. A brand that respects nature and develops something good from it.

challenge

Build true communication about the values and attributes of products and entrepreneurs, powerfully informing that behind a delicious recipe there is an agroecological care with the handling and cultivation of species, as well as a project to rescue animals from the Amazon biome.

solution

We developed an identity based on the reference of Inca totems - which are divine amulets of the relationship between nature and man. We inserted the elements corresponding to the value proposition - the cultivation of peppers, human intervention (with the caricature of entrepreneurs) and some animals rescued in the missions. The result is a brand full of personality, which builds an imagery of ecological adventure.