Blaus ice cream

Blaus is an ice cream shop founded in 1991 in Northern Brazil - Belém do Pará - expanding throughout the country, presenting the unique flavor of exotic fruits from the Amazon region and the natural flavor of Brazilian fruits in exclusive formulas.

challenge

Develop a new line of products that appealed to a greater amount of fruit in the recipe - and that could include both traditional flavors (such as Strawberry and Chocolate) and unique flavors from the Amazon (such as Bacuri) - without losing the local identity for the which brand became known.

solution

We developed the Blaus Nature Line,

which added to the packaging the best of regional diversity, youthfulness and richness of flavor - through attractive colors and organic shapes.

The illustrations show the product cycle from its tree/fruit/root to the final product, represented in a light - but striking - way that conveys purity and origin, enhancing the Line's name.