home beauty

who is it

Home Beauty is a beauty studio located in Belém do Pará, Brazil. Its goal is to deliver care and well-being to all women.

challenge

Redesign of the old brand, which created a distance with its audience. We added the idea of welcoming so that women could feel at home in the studio.

solution

Construction and definition of the customer journey, improving the customer experience inside the store. We also redesigned the brand and visual identity, making the monogram more delicate, with thinner and more feminine thickness. The logotype in lowercase letters makes the brand appear more intimate and welcoming.

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