numa

who is it

Numa is the new concept of self-care from Manuella Barbosa - Visagist, Image Consultant, and Hair Therapist. Numa's products are vegan and 100% made in the Amazon forest.

challenge

Manuella needed a name that brought truth and essence to her products. She also needed a brand and elegant packaging that embraced the concept of pureness and clean beauty.

solution

We started with the naming project, which resulted in the name NUMA. Creation of a symbol that brought rusticity combined with delicacy, as the simplest form of care is with your own hands. Thus, the new identity brings a more personal approach, more careful and pure.

The packaging seeks to strengthen the idea of something naked, uncomplicated, and natural, a relaxing moment with oneself.

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